Quality control

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Matt Brooks and Mark Black both worked for a large lawn care maintenance company in Illinois' Metro East area outside of St. Louis. When a national chain acquired the company, the revenue-centered structure presented a dilemma of whose interests to serve: customers or shareholders?

With the goal of putting customers first, Brooks started Country Club Lawn and Tree Specialists in 2001, after working briefly for a competitor. Black stayed with the acquisition for a couple of years before partnering with Brooks in 2002.