How to promote maintained lawns

 

The messaging was created by a cross section of landscape and lawn care experts and technical advisors and they are based on years of research and research from partners like RISE (from consumer focus groups) and other sources. NALP has distilled down the best messages, facts and figures to make the case for the benefits of professionally managed landscapes.

 

We are continuing to see battles at the local, state and Federal level where jurisdictions are trying to over-regulate or ban leaf blowers, pesticide and fertilizer use and are doing so based on inaccurate information. These fact sheets and videos are perfect materials to share with anyone from customers to school groups, to HOA's to city councils to legislators. NALP believes that when the whole industry shares the same messaging, that consumers will support the industry.

 

The following materials are available to all and can be downloaded from the NALP website:

Guide to myths and misperceptions about landscapes – This useful resource helps readers separate fact from fiction about the industry. Topics covered include the importance of managed landscapes, why weeds are harmful, the truth about pesticides and more.

Benefits of healthy landscapes –This one-page fact sheet addresses the health and environmental benefits of managed landscapes, noting the importance such spaces offer for families, communities and the environment.

Benefits of healthy lawns and landscapes infographic – Because pictures often tell a story better than words can, NALP created an infographic that can be easily shared.

Benefits of healthy landscapes video – This short video is another tool to help tell the industry's story. It addresses the role healthy landscapes play in society.

 

The materials are also being shared with consumers on www.LoveYourLandscape.org.