Pro-Tech salutes “Sno Fighters”

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ROCHESTER, N.Y. – As part of their yearly “Thank You” campaign, Pro-Tech has launched www.snofighters.com, a website paying tribute to snow and ice management contractors.

The “Thank You” campaign is a yearly effort by Pro-Tech to recognize companies and individuals who play a role in clearing snow from commercial properties. This year's campaign included a customer-submitted picture contest and the creation of a “Thank You” video.

The video shows a quick glimpse into the life of a “Sno Fighter” as he prepares to battle a winter storm. Pro-Tech customer Rick Wallenhorst from RJW Enterprises volunteered his time, equipment and employees for the video shoot. Both the video and customer-submitted pictures can be found at www.snofighters.com.

“Sno Fighters work long tireless hours and are often under-appreciated by the public,” said Jered Shuknecht, Pro-Tech marketing director. “they make winter travel safe for everyone. Creating this video is one small way we can show our appreciation to both our customers and the industry as a whole.”

The video was shot and created by design firm, Makeway and production company Fish and Crown Creative out of Rochester, NY.